Friday, 5 October 2012

trend watch: trainers/90s revival

Not so much a 'trend watch' but a trend awareness. I'm referring to the revival of 90s fashion where countless bloggers have been reminiscing about 'the good old days', posting pictures of the Spice Girls and 90s editorials for nostalgic inspiration (okay maybe not the Spice Girls, something more cool/quirky/less mainstream but still undeniably showcasing the epitome of 90s fashion). Besides 90s grudge, I'm talking about 'casual chic': heavily branded designer clothing, big white trainers, bomber jackets, and tracksuits (sorry couldn't resist). Although this all doesn't sound too appealing, echoes of the 90s have most definitely transferred on the catwalk and into the wardrobes of the trendsetting girls of East London.

Even more surprisingly, I've been caught up with this buzz. Not so much 90s clothing, but with trainers. Nikes in particular. Suddenly trainers have become trendy and fashionable, not just on Christmas lists for people who only shop in JJB Sports. Designers have clearly picked up on the rise of women's trainer sales, collaborations such as Nike x Liberty verify this. Trainers now come in trendy styles and colours - camel high Dunks, accents of neon and leather, as well as the controversial wedge platforms. The very fact that Nike clothing has been featured on women's ASOS shows how far the brand has come. Maybe trainers just haven't been on my horizon until recently, but I do think Nike's move towards a more feminine, fashionable market in the last few years is great. And let’s face it, while you look hot trotting around wearing your Louboutins, us women do really long for comfortable shoes (preferably NOT from Clarks). So yeah, reaching for your 90s throwback trainers may not be a bad thing, especially if worn like the girls above wear them in 2012. With careful outfit planning, wearing trainers can look modern, understated and most importantly - comfy.
Channel the Anywho girls for extra inspiration.

image credit: 1 2 3 4 5


  1. trainers have always been in my wardrobe since i was a bit, can't do without a pair of comfy ones. i've got a few pairs of new balance and some puma right now. my gf has 2 pairs of nike free run's too. but yeah seeing a lot of people around in the and not just the mainstream people. they seem to only go for nike blazers, can't move for them. thermals are a must for sure!

  2. amazing post! trainers really give such a nice, casual touch to every style!


  3. amazing post!!!love all the looks.
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